Primal Nature Evolved

– built to survive –

With the EasyPower Solar Power Bank, it couldn't be easier to get all the renewable energy your devices need. Just hook it onto your bag or keep it on the dashboard of your car and...

Phones are our lifelines to civilization, and nobody likes watch...

This Titanium Coated Pen Drops a 300lb Attacker Like a Sack Of Potatoes

Hand machined out of one solid block of aircraft aluminum, this Tactical Pen is an incredibly well engineered piece of equipment. It is incredibly strong and durable, while sti...

The streets of our country are no longer safe.

Criminals hide in plain sight, searching for the next easy mark.

And it's not getting better.

Last year violent crime in the United States rose 4.1 percent.

Increasing your risk every time you st...

A fuel-free, flame-free, smoke-free lighter…With this sleek new lighter you'll never need to pay for disposable lighters, matche...

Take charge with the Tesla Lighter, a rechargeable electric lighter that requires no flame, butane or hassle!

This...

Pocket Light is one of the most versatile survival tools available.

It's about the size of a hockey puck, but it's solar powered, able to charge USB-powered devices, shine a bright light and more!

This Pocket Light is easy-to-use, safe and very...

You've finished a late shift and are exhausted after a long day on your feet.

It's dark and you're completely zoned out as you walk to your car.

Suddenly, an attacker jumps out at you.

What would you do?

Sadly, most people freeze.

Lacking a...